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BRANDING

Branding and Graphic Design

In this personal project, I focus on designing branding for fictional organizations, teams, and brands. I approach each brand with the intent of creating a unique visual identity that reflects the values, purpose, and character of the imagined entity. By experimenting with typography, shapes, and color schemes, I explore how branding can shape perception and convey a sense of identity, all within the context of a fictional world.

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GRAPHIC DESIGN

For this university project, I explored the power of data visualization by selecting and analyzing multiple data sets. I used my own Facebook data, automotive history, phone gallery metadata, geographical data, and film analysis to create visually engaging graphics. These visualizations presented complex information in a clear and insightful way, revealing patterns and trends across personal, historical, and global contexts. The project challenged my ability to translate raw data into compelling narratives through design, enhancing my skills in both data analysis and graphical representation.

DATA VISUALIZATION

BUBU COFFEE ROASTERS

Branding, Graphic Design, Product Design, Photography & Social Media Management

At BUBU Coffee Roasters, I’ve been responsible for crafting their digital presence and brand identity across various platforms. I manage their social media channels, creating engaging photo and video content that captures the essence of their artisanal coffee and vibrant café atmosphere. Additionally, I’ve designed signage, menus, and promotional materials for in-store and product campaigns, ensuring consistent branding and a visually cohesive customer experience. My goal has been to enhance both their online engagement and in-store interactions, helping BUBU Coffee Roasters connect with their community through innovative design and storytelling.

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Graphic Design

GRAPHIC POSTERS

As a personal creative project, I design posters that explore the relationship between visuals and language. Each poster is inspired by a single word or feeling, which I then translate into striking graphic designs. Using a variety of techniques and styles, I aim to evoke emotion and meaning through bold typography, color, and composition, allowing abstract concepts to take on a visual form.

Product Photography

PRODUCT PHOTOGRAPHY

Across multiple brands — from hospitality to fashion — I’ve delivered end-to-end product photography that goes beyond simply taking photos. Whether working with restaurants and cafés to capture full menus and upcoming launches, or collaborating with fashion labels on campaign shoots, I’m involved at every stage of the creative process. My role typically includes concept development, creative direction, planning, location scouting, styling input, and executing both photo and video shoots, followed by professional editing and asset delivery tailored for social media, websites, and marketing materials. I focus on translating each brand’s personality into strong, scroll-stopping visuals — highlighting texture, detail, atmosphere, and story — ensuring their products not only look appealing but feel aligned with their identity. The result is cohesive visual content that elevates brand presence, strengthens engagement, and supports product launches and ongoing marketing efforts.

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Portrait Photography

LUPIN BAY STUDIOS

At Lupin Bay Studios, I worked as a photographer specializing in professional pet portraits. I created high-quality, memorable portraits that were edited to perfection before being printed on canvas, photo paper, or acrylic, often in large formats.

In addition to my photography duties, I welcomed clients and ensured they and their pets felt comfortable in the studio, guiding them throughout the session for the best results.

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HEX.

Tabletop Light Display

Created as part of my university course in Physical Computing, Hex is a tabletop light display that merges modern design with interactive lighting. I designed the plastic components using laser cutting technology, creating custom patterns and shapes. Using an Arduino, I programmed the LED strips to produce dynamic light sequences, and soldered the components to fit the unique hexagonal form. This project showcases my skills in product design, coding, and hardware assembly, blending technology with aesthetics to create a functional, visually striking display.

CONTACT
For inquiries and collaborations, feel free to reach out with the form or connect with me on social media.
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